Diagnostic services startup Orange Health Labs is planning to expand into new cities and strengthen its physical presence across India as it looks to maintain its rapid growth trajectory in the fast-growing healthcare diagnostics market. The company’s expansion strategy comes after reporting strong financial performance and achieving operational profitability across its existing markets. Orange Health Labs reported revenue of ₹138 crore in FY26 and exited the fiscal year with an annual recurring revenue (ARR) of ₹180 crore registering 65% year-on-year growth. The company which specializes in at-home diagnostic testing with rapid sample collection and report delivery has served more than three million orders to date.
Currently operating in Bengaluru, Mumbai, Delhi-NCR and Hyderabad the company plans to increase its footprint by opening more collection centres in existing markets while entering additional metro cities. Co-founder Dhruv Gupta said the company sees significant opportunities in India’s expanding diagnostics sector driven by rising health awareness, increasing cases of chronic diseases and growing demand for preventive healthcare services. As part of its growth strategy, Orange Health Labs aims to nearly double its physical network to around 150 outlets by the end of fiscal 2026. The company believes a hybrid model combining digital convenience with physical access points will help it reach a broader customer base.
The startup has also achieved key profitability milestones including 20% EBITDA profitability in Bengaluru and operational profitability across all cities where it currently operates. Company executives said these achievements validate the sustainability of its business model even as it continues to invest in expansion. Industry analysts note that India’s diagnostics market is expected to witness robust growth over the coming years, supported by greater awareness of preventive healthcare and increasing adoption of technology-enabled diagnostic services. Orange Health Labs is seeking to capitalize on this trend by scaling its operations and strengthening its presence in underserved urban markets.
Backed by investors including Amazon’s Smbhav Venture Fund, Y Combinator and Accel the company has raised around $50 million so far and expects its expansion into new cities to play a crucial role in sustaining its growth momentum over the next few years.
